Submagic is a caption-first path from a long video to short clips, with AI actors and a schedule in the job this check recorded. The pricing HTML at submagic.co/pricing returned a normal page on 2026-10-17. The product host is submagic.co. Plans on the compare view are written per member. This note is for editors who already have footage and want viral caption styling, a short duration cap, and a member price they can multiply by headcount. Anything the extract skipped is not observed.

Who it's for

Submagic fits a Shorts or TikTok editor who wants the caption treatment and the cut from one upload, and a small team that can read a price per member. Starter is the entry paid row. Pro lengthens the duration line and raises the credit pool. Business + API is the row whose name is the API claim. The same positioning pass describes AI actors and a schedule. Per-plan actor counts, lip-sync limits, and queue sizes were not observed on the pricing bullets, so those two words are the job, not a spec sheet.

A hand timeline with reframing and ordinary captions is CapCut. A long-master clipper that prices credits, a Virality Score, and auto-post on its own card is OpusClip. A cover or a thumbnail after the short exists is Canva. A narrated explainer from a blog, a script, or a URL is Pictory. Create-and-publish shorts on a worker plan are Revid. A presenter studio, when the actor has to be a documented avatar with a published API, is HeyGen. A cast-led product ad is Creatify. A voice with no picture is ElevenLabs.

Use long-to-short when the source is still a long file. Use captions and covers when the file is already cut and the remaining work is type, safe area, or a cover.

What it does

The compare card meters short videos with credits, a video-count approximation, and a duration line. Starter lists 45 credits, about 15 videos, a 2 min duration, free b-rolls and audio, and 1080p, at $19 a month. Pro lists 120 credits, about 40 videos, a 5 min duration, and Storyblock features, at $39 a month. The extract spells the stock bundle "Storyblock features" and does not itemize which clips, music beds, or licenses that word includes. This page keeps that spelling and does not expand it.

Business + API did not print a credit pool, a video count, or a duration in this extract. Those three fields on Business are not observed. The live compare price is $69 per member per month. One card also showed a struck $120 a month beside that $69. Both numbers are reported below. This page does not average them.

AI actors are part of the job description for this batch. Which tier unlocks them, how many actors a member gets, and whether an actor spends the same credits as a captioned clip were not observed. A schedule is also part of that job. Destination networks, posts per day, and a calendar limit were not observed. A free plan sticker, a watermark rule, commercial terms, and a resolution above the Starter 1080p line were not observed. The editor was not opened on 2026-10-17, so caption fonts, safe zones, and export containers are not observed as well.

The duration lines sit next to the video counts. This page does not multiply 15 by 2, or 40 by 5, into a minute grant. The extract never says that each approximated video is as long as the duration figure. The duration may be a cap. Leave the two fields separate until the product defines them.

Pricing tiers

Verified on 2026-10-17 at submagic.co/pricing. Monthly figures are USD. The compare header is per member per month. Starter was written both as $19 a month and as $19 per member per month. Pro's monthly figure in the notes is $39 a month, under that per-member compare. Business is explicitly $69 per member per month.

Plan	Monthly wording	Yearly display	Pool on the card
Starter	$19/mo, also $19/member/mo	$12/member/mo, billed yearly, save $84	45 credits ≈ 15 videos, 2 min duration, free b-rolls and audio, 1080p
Pro	$39/mo, on a per-member compare	$23/member/mo, save $192	120 credits ≈ 40 videos, 5 min duration, Storyblock features
Business + API	$69/member/mo live; one card also showed a struck $120/month	$41/member/mo, save $336	Credits, video count, and duration not observed

The words "billed yearly" are attached to the Starter yearly line. Pro and Business + API sit in the same yearly display block with their own save amounts. An upfront yearly invoice, as a single dollar total, was not observed. The printed save amounts match one arithmetic reading, and that reading is labeled here so it is not mistaken for a second sticker. Twelve times the gap between $19 and $12 is $84. Twelve times the gap between $39 and $23 is $192. Twelve times the gap between $69 and $41 is $336. Those three results are the three save figures on the card. The struck $120 does not produce the $336 save. Twelve times the gap between $120 and $41 is $948, and $948 was not the printed save. The yearly save lines up with the $69 compare price.

Dividing the printed pairs gives 3 credits per approximated video on Starter (45 and 15) and again on Pro (120 and 40). The card used an approximation sign on the video counts, so 3 is arithmetic on the vendor's pair, not a separate rate card. A credits-per-second price was not observed.

Minute packs sit after the plan. The extract names the ends of that range and does not itemize the steps between them. Intermediate pack sizes and prices are not observed. Which tier may buy a pack was not observed beyond the words "after plan."

Minute pack, as far as the extract went	Price
250 min	$57/mo
10,000 min	$1000/mo
Steps between those ends	not observed

A seat minimum was not observed. Multiply the per-member sticker by the number of members you will actually pay for, then confirm the total at checkout. Tax was not observed.

Pros

Starter and Pro each print a monthly price, a yearly per-member display, a credit pool, an approximate video count, and a duration line.
The compare is per member, which matches a desk that adds editors instead of sharing one login.
The yearly save amounts are printed, and they line up with the $19, $39, and $69 monthly figures rather than with the struck $120.
Business + API puts the API claim in the plan name, next to a live $69 per member price, so the integration tier is visible before a docs hunt.
The minute-pack ends are priced, at $57 a month for 250 minutes and $1000 a month for 10,000 minutes, for teams that already know they will outrun the included pool.

Cons

Business credits, video count, and duration were not observed, so the $69 tier cannot be sized the way Starter and Pro can.
One card shows both $69 per member and a struck $120 a month. The live compare price is $69, and the role of $120 is only "alternate or list" in this extract.
The public self-serve API docs URL was not confirmed. The plan name implies an API and does not hand an agent a base URL.
MCP was not observed. Actor limits, schedule limits, watermark rules, and a free sticker were not observed.
Intermediate minute packs were not itemized. A budget between 250 and 10,000 minutes has to be read inside the product.

Usage flow

Upload a long source you have the right to cut. Read Starter as $19 a month, or $12 per member per month billed yearly, with 45 credits, about 15 videos, a 2 min duration, free b-rolls and audio, and 1080p.
Move to Pro at $39 a month, or $23 per member per month on the yearly display, when you need 120 credits, about 40 videos, and the 5 min duration line. Open Business + API when you need the API the plan name implies, and treat $69 per member as the live compare price beside the struck $120.
Finish type or a frame the card does not specify in CapCut. Put the cover in Canva. Keep a documented presenter on HeyGen and a cast-led ad on Creatify.

Workflow usage

On long-to-short, Submagic is the caption-first cut from a long file into shorts, with a schedule in the job description and no published posts-per-day cap in this extract. OpusClip is the peer that prints credit pools of 60, 150, and 300 and names auto-post on Starter. CapCut remains the bench when you already know the segment and want to reframe by hand. Submagic's Starter and Pro rows are the rows you can size. Business is a price without a pool on this check.

On captions and covers, Submagic is the animated-caption pass on a file that already exists, or the pass that creates the short and the captions together. Safe-zone pixels and cover templates were not observed here. Covers go to Canva. A second caption burn-in, when you want the words on a timeline you can nudge, goes to CapCut.

AI actors in the job line are not a full avatar studio on this extract. A presenter with a documented credit price and a published API stays on HeyGen. A product-URL ad with a cast stays on Creatify. A read with no face stays on ElevenLabs. A blog-to-stock explainer stays on Pictory. A worker-based publish loop whose card did not show long-form clipping stays on Revid.

Underlying models

No video model and no speech model was named on the 2026-10-17 pricing extract. "AI actors" is a job phrase. It is not a model id, a voice vendor, or a lip-sync spec. Storyblock features are named and not listed. Free b-rolls and audio on Starter are named and not listed. This page does not assign those pictures or those voices to a generator documented elsewhere. When the face, the voice, or the shot has to be a named system, leave Submagic's credits for the captioned short and buy the named system on its own card: HeyGen, ElevenLabs, or Creatify.

API and MCP

has_api is true because the tier is named Business + API. The 2026-10-17 extract says that name implies an API. A public self-serve docs URL was not confirmed, so this entry sets no api_url. Base URL, auth scheme, routes, and rate limits are not observed. Whether API calls spend a separate pool, the included credits, or a minute pack was not observed. Starter and Pro were not described as API tiers in this extract.

mcp.official is false. An MCP server, a remote URL, and a tool list were not observed on 2026-10-17. There is no mcp.url. An API plan name is not a Model Context Protocol server.

Printed endpoints for adjacent jobs sit on HeyGen, Creatify, and ElevenLabs. Revid described API, MCP, and a CLI on its own plans. OpusClip lists Limited API Access on Pro and markets Video MCP without printing a server URL. CapCut had no public creator API on its check. None of those keys are a Submagic key.

Similar tools

OpusClip is the long-to-short peer with a free $0 row, Starter at $15, and Pro at $29 or $174 a year. Its auto-post line names YouTube Shorts, TikTok, and Instagram Reels. Its credit-to-minute map was not fully itemized.
CapCut is the timeline after, or instead of, the automatic caption pass. Use it when the hook line and the frame need a hand edit.
HeyGen is the presenter studio, and Creatify is the cast-led ad. Submagic's actor line did not itemize either product's depth.
Canva makes the cover. Pictory makes a narrated explainer from words. Revid publishes on a worker meter. ElevenLabs is the voice when the picture is already done.

FAQ

Is Business $69 or $120?

The live compare price is $69 per member per month. One card also showed a struck $120 a month beside that figure. This extract treats $69 as the compare price and $120 as an alternate or list price. It does not average them. The yearly display is $41 per member per month with a printed save of $336, and that save matches twelve times the gap from $69 to $41.

What does one credit buy?

Starter pairs 45 credits with about 15 videos. Pro pairs 120 credits with about 40 videos. Dividing either pair gives 3 credits per approximated video. The approximation sign is the vendor's, and a per-second rate was not observed. Business credits were not observed. The 2 min and 5 min lines are duration fields, and this page does not turn them into a minute total by multiplying.

Is the yearly price one invoice?

The card shows per-member monthly rates on yearly billing, plus save amounts of $84, $192, and $336. A single yearly invoice total was not observed. Starter is the line that literally says billed yearly, at $12 per member per month. Checkout is the invoice.

Does Submagic have an API or an official MCP server?

The Business + API name is why has_api is true. The public self-serve docs URL was not confirmed on 2026-10-17, so there is no api_url on this entry. MCP was not observed, so mcp.official is false.

What do minute packs cost?

The extract prices the ends: 250 minutes at $57 a month, and 10,000 minutes at $1000 a month. Every pack between those ends was not observed. Which plan can buy a pack was not observed beyond the packs sitting after the plan.

Submagic