HeyGen Video

Overview

HeyGen Video, on this page, means the avatar video engines HeyGen bills as Avatar III, Avatar IV, and Avatar V, plus the separate Cinematic Avatar and Video Agent lines that sit on the same enterprise rate card. It does not mean a general text-to-video world model. If the brief is "a street at night with no presenter," use /models/veo, /models/kling, or /models/seedance. If the brief is "a person says this script on camera," you are in the right page. The product, the web plans, and the editor around those engines are /tools/heygen. Plan dollars from the marketing site were not re-fetched for this model pass. They are not restated here.

Filter tags are set from the enterprise page and the developer landing page opened on 2026-10-16. Native audio is true because the billed output is speaking avatar video. The rates are per second of that video, and the developer surface sells Avatar III, IV, and V as video engines rather than as silent animation. A separate "generate a soundtrack" flag was not a row. Speech is the product. t2v is false. A prompt-only world clip is not what Avatar IV meters. Video Agent is a different row, "Prompt to Video" at 0.0667 credits per second, and it is called out below so it is not silently folded into the avatar boolean. i2v is true only in the narrow sense the price card supports: Photo Avatar and the Avatar III "photo-to-video pipeline" turn an image into a talking video. That is not a free-form image-to-video model that will invent a new scene around a product still. multi_shot is false. The limits section allows up to 50 scenes in one composed video. A scene cap is an edit structure, not a Kling-style multi-shot prompt field. open_source is false.

Status: the enterprise rate card and the developer site are public. Self-serve versus enterprise is a commercial split the developer landing page names, without pasting the per-second table into the landing extract. This page treats the priced engines as generally available to customers who can open those accounts. A regional block list was not in the extracted enterprise text. A waitlist was not stated. Avatar III legacy v1/v2 is "available to existing customers only and is not offered on the new developer platform." That legacy line is not GA for a new integration. The page says new work should use Avatar IV, Avatar V, or the current Avatar III engine.

www.heygen.com/developers redirected to the developer marketing site. The saved landing lists Avatar III, IV, and V, Video Agent, translation, lipsync, and REST, CLI, and MCP. It does not include the per-second USD table. An older marketing figure of $0.10 per second was not on the pages saved in this pass. It is not quoted. Where the enterprise page itself prints an equivalence, that equivalence is used.

Specs

Version line. Avatar V is described as the highest-fidelity engine and supports Digital Twins only, at 0.1 credits per second. Avatar IV is the default v3 engine, with Photo Avatar, Digital Twin, and Studio Avatar each at 0.1 credits per second. Current Avatar III is a dedicated photo-to-video pipeline: Digital Twin and Studio Avatar at 0.0167 credits per second, Photo Avatar at 0.0433 credits per second. Legacy Avatar III v1/v2, existing customers only, is 0.0033 credits per second for photo, twin, and studio. Cinematic Avatar is not per second. It is a flat 7 credits per video, 4 to 15 seconds, 720p or 1080p only.

Enterprise credit definition, printed on the page: 1 credit costs $0.50. The page then maps a self-serve comparison: Photo Avatar video at 0.1 credits per second is the equivalent of $0.05 per second. That $0.05 figure is HeyGen's arithmetic, quoted, not a second price list. Derived checks you can repeat: 0.0167 times $0.50 is $0.00835 per second, and 0.0433 times $0.50 is $0.02165 per second. Label those two derived. 7 credits times $0.50 is $3.50 per Cinematic Avatar video, derived. Video Agent at 0.0667 credits per second is about $0.03335 per second, derived.

Output limits extracted from the enterprise documentation:

Limit	Observed value
Frame rate	25 fps for videos containing avatars.
Resolution	Width and height each between 128 and 4,096 pixels. Default output 1080p.
Aspect	16:9 or 9:16.
Scenes	Maximum 50 per video.
Cinematic Avatar	4 to 15 seconds, 720p or 1080p, flat 7 credits, not per second.
Audio input	Maximum 10 minutes (600 seconds), in the limits section next to a 5,000 character text cap. This is an input cap, not the output-length cap.
Output duration	Maximum 30 minutes per scene, on usage limits, fetched 2026-10-16. The note says an avatar or image request to POST /v3/videos is one scene, so 30 minutes is that request's whole-video maximum.
Video Agent prompt	1 to 10,000 characters. Up to 20 file attachments. Types named: PNG, JPEG, MP4, WebM, MP3, WAV, and PDF.

The 600-second line is an audio-input maximum. It is not the output-length cap. Output video specifications on the same usage-limits page say 30 minutes per scene. Speed 0.5× to 2.0×, with break tags, is labeled on that page as text-to-speech input for POST /v3/voices/speech, not as an Avatar IV field.

HyperFrames rates on the same enterprise page are a composition meter, not an avatar model: 1080p at 30 fps is 0.1 credits per minute, 1080p at 60 fps is 0.2, 4K at 30 fps is 0.15, and 4K at 60 fps is 0.3. Video translation is billed per second of source, per target language. Dynamic duration can change the result. The rest of that translation sentence was not needed for the avatar spec. Translation is a feature, not Avatar IV.

The developer landing does not add resolution or duration numbers beyond the engine names. MCP and CLI are delivery methods for the same platform. They are not a second model.

Prompt notes

Avatar jobs are scripts plus a portrait or a twin, not cinematic world prompts. The enterprise page does not include a sample script that this directory re-ran. Video Agent is the row that takes a long prompt and up to 20 attachments. Its rate is the 0.0667 credits per second line. If a teammate says "HeyGen text-to-video," ask whether they mean Video Agent or an avatar reading a script. The filter on this page stays false for world text-to-video so Video Agent is not mistaken for Veo.

No arena score for Avatar IV or V was opened. Not observed. Talking-head quality and world-model arena scores are not comparable even when both exist.

Where to run

1. Enterprise credit rates: developers.heygen.com/docs/enterprise-pricing. Use that page for credits per second. Output limits, including the 30-minute scene cap, are on developers.heygen.com/docs/usage-limits.
2. Developer marketing site: developers.heygen.com, which is where https://www.heygen.com/developers redirected. Engine names, Video Agent, translation, lipsync, and API styles. No per-second table in the extract.
3. The product: /tools/heygen, and the app behind it. Web plan prices were not re-opened on 2026-10-16.

A non-HeyGen resale of Avatar IV, with a fal or Replicate price card, was not opened. Official only. The enterprise docs, the developer site, and the product are the three doors, all HeyGen. That satisfies the two-entry rule without inventing a second vendor.

Multi-channel pricing

One vendor, two commercial surfaces, and a gap where they were not both fully priced.

Enterprise API, fetched 2026-10-16. 1 credit = $0.50. Avatar V digital twin 0.1 credits per second. Avatar IV photo, digital twin, and studio 0.1 credits per second, and the page states that 0.1 credits per second equals $0.05 per second on the self-serve comparison. Current Avatar III at 0.0167 or 0.0433 credits per second. Legacy v1/v2 at 0.0033 credits per second for existing customers. Cinematic Avatar 7 credits per video. Video Agent 0.0667 credits per second. HyperFrames per minute as listed in Specs. These are the verified numbers.

Developer landing, same day. No dollar table. Do not fill the hole with a remembered $0.10 per second marketing rate. It was not on the saved landing.

Consumer web plans. Not re-observed in this pass. If /tools/heygen lists Creator or other plan prices from a separate review, those figures stay on the tool page until the pricing URL is opened again. A plan credit and an enterprise credit can share the word "credit" and still differ. The enterprise page is explicit that you multiply its credit rate by $0.50 to compare with self-serve. Use that instruction rather than assuming every credit in the product is worth $0.50.

Worked examples, derived except where the page already printed the equivalence. Ten seconds of Avatar IV at the printed $0.05 per second is $0.50. One minute is $3.00. Those products use HeyGen's own $0.05 equivalence. Ten seconds of Cinematic Avatar is still 7 credits, $3.50 derived, because the flat rate does not shrink for a shorter clip inside the 4 to 15 second window. A 4-second cinematic clip and a 15-second cinematic clip cost the same on this card. That is the main reason to read the row before you compare it with Avatar IV's per-second meter.

Workflow and platform fit

Labels only.

Faceless. A HeyGen avatar is the opposite of a faceless channel unless the face is a synthetic presenter you intend to show. For B-roll with no person, do not spend avatar seconds. Generate the street with another model and, if you need a narrator you never show, prefer /tools/elevenlabs under stock or generated pictures. HeyGen fits faceless only when "faceless" means "no human film crew," and a digital twin is acceptable on screen.

UGC ads. This is a primary fit. A photo avatar or a digital twin can say an ad script in 9:16 at the default 1080p. /tools/creatify packages similar ad structures and may call HeyGen or its own pipeline. This page does not claim Creatify resells Avatar IV. That integration was not opened. Use HeyGen directly when you need the credit math above.

AI avatar. This is the home workflow. Photo Avatar is the image-to-talking-video path. Digital Twin and Studio Avatar are the other two Avatar IV rates, at the same 0.1 credits per second. Avatar V narrows the input to digital twins. Pick V only when you already have a twin and you want the row the page calls highest fidelity. The page does not publish a side-by-side quality score.

Long-to-short. Video translation and a 50-scene composition can repackage an existing piece. They do not detect highlights. Cut the long source in /tools/capcut or a clipper, then send the spoken segments you still need. HyperFrames is HeyGen's composition meter for programmatic pieces, billed per minute at the rates above, which is a different order of magnitude from avatar seconds. Read the unit. 0.1 credits per minute is not 0.1 credits per second.

Captions and cover. Caption burn-in was not a field on the rate card. Assume captions are an editor step unless the product UI you are in shows otherwise. A cover is a still. The default video frame is 1080p, 16:9 or 9:16, which can be grabbed as a cover and is not itself a design template.

Voice and publish. Audio is the reason you bought the second. Publish 9:16 for Shorts, Reels, and TikTok. 1:1 was not in the aspect list. 25 fps is the avatar frame rate in the limits, which is fine for those platforms and is not a 24 fps cinema master. Width and height must each sit between 128 and 4,096. Default 1080p is the sensible publish preset. Cinematic Avatar cannot be asked for 4K on this card. It is 720p or 1080p only.

Shorts vertical fit. Strong. 9:16 is an official aspect, the default resolution is 1080p, and the meter is per second so a 15-second spoken Short is 15 times the engine rate. At the printed Avatar IV equivalence that is $0.75 derived for 15 seconds. You still add captions in an editor if the player chrome demands them. A silent visual gag with no speaker is the wrong engine.

Pros

• The enterprise page prints both the credit rate and the $0.50 credit value, and it prints the $0.05 per second Photo Avatar equivalence itself.
• 9:16 and 16:9 are the aspect pair a Shorts-plus-YouTube setup actually needs.
• Default 1080p and a 128 to 4,096 pixel bound are concrete. You are not guessing the export size.
• Avatar IV's three types share one rate, which makes photo versus studio a quality choice rather than a surprise invoice.
• Cinematic Avatar's flat 7 credits is easy to compare with a long Avatar IV take. Short cinematic clips are expensive relative to their length. Long ones inside the 15-second cap are closer to the per-second engine.
• Legacy v1/v2 is labeled existing-customers-only, which prevents a new integration from quoting the cheapest 0.0033 rate by accident.
• Failure to confuse this model with world text-to-video is a feature of the rate card. The card is about avatars, agents, translation, and composition.

Cons

• It will not make a general B-roll shot. Teams that brief HeyGen like Veo will burn credits on the wrong task or get a talking head they did not want.
• Consumer plan dollars were not re-verified. An enterprise credit at $0.50 may not match a web-plan credit. The page tells you to multiply. It does not paste the current web grid.
• A marketing $0.10 per second figure was not on the saved developer landing. Older posts that use it should not be mixed with the $0.05 equivalence without a new fetch.
• The 10-minute figure is an audio-input cap. The output cap on the usage-limits page is 30 minutes per scene, which is a different number. Do not swap them.
• Video Agent's prompt-to-video rate is easy to merge with Avatar IV. It is a different row and a different boolean.
• HyperFrames is billed per minute. A spreadsheet that copies the avatar per-second rate onto a HyperFrames render will be wrong by a factor of sixty.
• No second vendor's price card was opened. You cannot shop Avatar IV across fal and HeyGen from this research pass.
• Multi-scene videos go to 50 scenes, and the card does not say whether every scene burns a full avatar rate. Scene-level billing detail is not observed.

Alternatives

• Kling has an Avatar row on its own unit card, at $0.056 per second in 720p and $0.112 in 1080p, plus a general video model with native audio. Kling's avatar and HeyGen's Avatar IV are different products with different rigs. Compare a test, not just the second price.
• Veo, Seedance, and Runway Gen make shots of the world. They do not replace a photo avatar with a script.
• Luma Ray can modify a performance you already filmed and keep its audio. It does not start from a still portrait and a script the way Photo Avatar does.
• MiniMax Hailuo is a lower per-second world model without a documented presenter mode.

Creatify is a tool alternative, not a model. It is linked below.

Related tools

• /tools/heygen is the product. Web plans and the in-app path live there. This model page keeps the enterprise credit card.
• /tools/creatify is the UGC-ad product when you want a template around a presenter rather than a raw avatar API call.
• /tools/elevenlabs is the voice swap or the unseen narrator when an avatar is the wrong picture.
• /tools/capcut burns captions, builds covers, and cuts avatar clips into a Short.
• /tools/runway, /tools/kling, /tools/seedance, and /tools/higgsfield are the studios for the non-avatar shots in the same video.

FAQ

Is HeyGen a text-to-video model?

Not in the world-model sense. Avatar engines turn a script plus a photo, twin, or studio avatar into a talking video. Video Agent is a separate "Prompt to Video" rate at 0.0667 credits per second. This page sets text-to-video to false so the avatar engines are not filtered in as Veo substitutes.

What does one second of Avatar IV cost?

0.1 credits. The enterprise page says 1 credit costs $0.50 and that 0.1 credits per second equals $0.05 per second. Photo, digital twin, and studio Avatar IV share that rate. Fetched 2026-10-16.

Can I export 9:16?

Yes. The limits list aspect ratio 16:9 or 9:16, default output 1080p, 25 fps when the video contains avatars.

Is the cheap 0.0033 rate available to new users?

The page says legacy Avatar III v1/v2 is for existing customers only and is not offered on the new developer platform. New integrations should use Avatar IV, Avatar V, or the current Avatar III rates.

Were consumer subscription prices checked?

Not in this pass. Use the enterprise card for API math. Re-open the web pricing page before you publish a monthly plan price. The tool page may hold an earlier note. It is a different review.